|
|
|
KFC to remove toys from childrens meals
KFC Australia says it will no longer provide toys with any childrens meals.
Corporate Affairs Manager, Zac Rich, said giveaway toys had been introduced during a very different era and the community now wanted change.
"From KFC's point of view it is time to move on. We think the idea of toys being given away with meals has had its day and were pleased to be taking the lead in removing them," he said.
"For three years now, KFC has taken a very clear position to not advertise or actively promote our childrens meals but this is the next step in removing so-called pester power at our stores altogether.
"KFC was a founding member of the Australian Quick Service Industry Initiative for Responsible Advertising to children and the withdrawal of toys continues our commitment to the principles we signed up to.
"We hope this decision today will support parents in making dietary decisions on behalf of their children which arent influenced in any way by pressure to choose the meal that has a toy," Rich said.
Stores across the country have been advised that, effective immediately, toy stocks will not be replenished. Some KFC outlets have already run out and others will exhaust their stock shortly.
KFC Australia says the decision to remove toys is one of a number of initiatives the company has been rolling out to encourage more responsible food choices and improve the nutritional profile of its products.
Other initiatives include:
* A Sodium Reduction Program which, over the last two years, has seen a 10 per cent reduction in the sodium content across all core chicken products and an 18 per cent sodium reduction on chips. Sodium reductions have also been achieved in fresh breads and tortillas with further work underway to achieve an even larger sodium reduction in chicken products.
* New kilojoule menu panels in all stores across the country by 2012 to provide customers with more information that assists them to make informed dietary choices. While not mandatory in all States, KFC will introduce the new kilojoule menu panels nationally. Core menu nutritional information is already provided on food packaging, on in-store brochures and on our website.
* Continued menu development including new initiatives to improve the nutritional profile of products to be announced later this year.
KFC is the second largest Quick Service Restaurant brand in Australia with more than 600 stores across the country - KFC Australia owns and operates 160 stores with the remainder owned by 53 franchisees. |
Friday, August 26, 2011 by
Kari, what about the landfill factor of these useless bits of plastic? Little children will get used to not getting a toy with their meal! I congratulate KFC for being the first to move on!
Thursday, August 25, 2011 by
I totally agree Kari- if they gave the toy away with a healthy meal then what's the harm in pester power?
Thursday, August 25, 2011 by
After visting our store at burnie twice I wold like to say that this store has lost us due to poor quality product it seem the same with McDonald.
Thankyou for taken your time to read this. Reay Andersson
Thursday, August 25, 2011 by
My children still love getting toys with their meals. There will always be little children wanting toys with their meals, no matter the era. If they are concerned about children eating healthily, they should provide a healthy meal option for children rather than just canning the toys.
Please note: all comments are subject to moderation for legal reasons and to prevent spam. We'll approve your comment as quickly as we can. If you don't see it appear you do not need to repost it.
What's new
|
My food
|
Wellness
|
Events
|
Artisans
|
|
|