Glamourous weight loss
Diet chain Weight Watchers is verging on high end fashion with its new French campaign that glamourises all sorts of food.
The campaign video, which is co-produced by agency Fred et Farid and industry creative John Rankin Waddell, features decadent models chowing down on lollipops, macaroons, lettuce and even whole fish.
Rankin - the founder of high-end fashion magazine, Dazed & Confused - is an unusual name for Weight Watchers to align itself with, however, it appears to have pulled off the marketing feat.
The video is now gaining a significant amount of traction across the Internet after debuting just this week.
Enjoy!
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